About the project
Case study
Client: EBAC & Bank Itaú.
By: Gui
This project was developed as part of the final project for the UX/UI Design course at EBAC, carried out in partnership with the school and one of the largest banks in the world, Itaú.
The challenge was to create a digital product based on the Beyond Banking concept. For this, I designed a user-centered solution with a focus on sustainability and ESG principles.
The product rewards users who avoid carbon emissions. With each sustainable action, they earn points that can be redeemed for discounts in Itaú’s virtual store or converted into cashback.
The goal is to enhance users’ quality of life while contributing to the planet's future.
Case Study Itaú
2024
Throughout the project, I was responsible for all stages: research, persona development, user journey mapping, wireframe creation, and prototyping.
Thank you for taking the time to review my work. I’m excited about the possibility of contributing to your team and would love to discuss how my skills can bring value to your projects.